“It (collaboration) works because it propels each artiste in each other's world, Kranium in the dancehall, Ty Dolla $ign as a hip-hop and R&B artiste and Afrobeat from Wizkid's end. It brings the music in a different world and genres,” he said. He continued: “Certainly, there has to be chemistry but some of …
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Collaboration is key … artistes say strategy helps achieve international exposure
