Chock-full of interesting hooks against R&B melodies, “LATATA” picks up especially during the chorus, where an army of girls is proclaiming boldly. The power of the beat and the in-your-face attitude is what makes this song work so well. The hip-hop track “$$$” starts out with Soyeon's singular style, and …
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[MV & Album Review] (G)I-DLE – 'I am/Latata'