NEW YORK (CBSNewYork) — MoviePass will start to charge more for films and screening times that are in high demand. Users usually only pay a $10 fee to see as much as one movie per day in theaters. The new peak pricing means users could pay a few extra dollars to book the latest blockbuster on a Saturday night. It started rolling out surge pricing on Thursday. According to an email sent to customers, moviegoers will also be told when a showtime does not yet have an added fee. The company pays for users’ tickets and is apparently looking to make up for losses.
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MoviePass Adds Surge To High Demand Times, Movies
