Kobe Bryant has considered his basketball mortality, but the idea that he’s still a virtuoso is very much the theme of his latest commercial for Nike. Mr. Bryant is promoting his latest shoe, the Kobe 9 Elite. But in New Orleans, he was rather reflective. “To have those conversations with yourself and not be intimidated by that and not succumb to that is part of the challenge,” Bryant said in the interview room before the All-Star Game. “It’s really the biggest challenge. Maybe this is the end, but then again, maybe it’s not. And it’s my responsibility to do all that I can to make sure that it’s not.” For No. 24, there’s no doubt the Lakers will be back in the swing of things, saying, “What we have coming up this offseason, cap space and what we have ahead of ourselves seems to be right in the Lakers’ wheelhouse, in terms of turning things around pretty quickly. When we’ve had summers like this, they’ve never really faltered. They’ve normally made really sound and excellent decisions that put us right back in contention.” Nike sure does know how to make a commercial though. Shout out to W+K.
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In New Nike Commercial, Meet Kobe Bryant, Virtuoso